Recruiting enough students for viable programs is a collaborative effort between Program Directors and the Office of Study Abroad.
The Office of Study Abroad is responsible for the general marketing of the term. Its marketing activities are comprehensive and include:
Semester Program Directors are expected to join various promotional events as communicated by the Office of Study Abroad. Short-term Program Directors take responsibility for marketing their own programs to students. The Office of Study Abroad can assist with suggestions for using traditional and creative marketing channels.