International Marketing in Argentina
- Directed by Marketing instructors Kim Sovell and Gino Giovannelli
- Meet with marketing management of 10+ organizations while exploring Buenos Aires, Argentina
- Enjoy cultural events such as Buenos Aires city exploration game, kayaking the Tigre Delta, a football (soccer) game and museum, tango lessons, empanadas cooking class, and an Argentinian Asado at a business executive's home.
- Prerequisites: MKTG 200 or MKTG 300. Note: Knowledge of Spanish is not required.
- Fulfills: MKTG 330 and satisfies the Global Perspectives (GP) requirement
In this course students consider basic concepts, principles, and theories of international marketing, as well as the essential and complex problems encountered in the international marketplace. The emphasis is on problem solving and decision-making within the international marketing environment.
To maximize learning, the study abroad program will include meetings with marketing executives in multiple industries and from multiple types of businesses (e.g., local companies, start-ups, multinationals, and non-profits). Students will witness first-hand the complexities of marketing in emerging markets through dialogues with key decision makers and discussions with employees and stakeholders of these businesses. A business challenge during one visit will allow students to solve a real-life marketing issue a company is facing followed by a Shark Tank style discussion.
Prior to departing to South America, the class will meet for 4 4-hour sessions in St. Paul with assigned readings, lectures, cases, and in-class activities. While in South America, the class will include discussions with marketing executives including a business challenge, a group capstone project, reflection journals and cultural events and experiences.
Location and Dates
January 3-6 Classes held on St. Paul campus
January 7 Depart for Buenos Aires, Argentina
January 21 Depart Buenos Aires for the Twin Cities
January 22 Arrival in the Twin Cities
Group Presentations based on readings 5%
Participation in Group Presentations 5%
Case Study 15%
Business Challenge 15%
Business Challenge Participation 5%
Reflections Journal 20%
International Marketing Capstone Check-in 10%
International Marketing Capstone Presentation 25%
Housing and Meals
For the nights in South America, we will stay in 3- and 4-star hotels with double occupancy rooms. Breakfast and Wi-Fi are complimentary in all hotels. The cost also includes 5 group lunches and 3 group dinners.
Posted online in April. Total cost includes tuition, transportation and course arrangements as indicated, hotel accommodations and some meals.
Application Procedures & Deadline
Priority Application Deadline: April 10, 2022
Final Application Deadline: October 1, 2022
- Log in to stthomas.edu/studyabroad using your St. Thomas username and password.
- Complete all application materials by the application deadline. Students are encouraged to apply during the priority enrollment period, April 1-10. Applications will be accepted after April 10 for programs with spaces remaining until the final application deadline of October 1.
- Download and read Short-Term Off-Campus Policies and Procedures. You are responsible for reading, understanding and abiding by its content.
Students studying abroad during J-Term are generally only eligible for additional loans to help finance their study abroad costs. Please review Financial Aid for Study Abroad
. Scholarships may also be available from St. Thomas and some Other Approved Programs. Please refer to our Scholarships
webpage for details and review Short-Term Off-Campus Policies and Procedures
for additional financial aid information.
For more information
On course content, contact: Prof. Kim Sovell, email@example.com
Prof. Gino Giovannelli, firstname.lastname@example.org
Or visit website at USTinSA.com
On application procedures or logistical information, contact:
Office of Study Abroad |
University of St. Thomas
Murray-Herrick 212 | 651.962.6450 | email@example.com